Born in the bat lab, the Victus Nox is a next level obnoxious aluminum bat.

I had a part in designing this bat, as well as the assets used in this product launch. Assets included a wall covered with the full Nox pattern, the Victus Bat Lab props, social media, e-commerce assets, as well as the bat box design.

Nox Pattern

The motifs that make up the Nox pattern tell the story of Victus. Each element is meaningful, and together it created something worth using on everything.

This pattern was not only used within the aluminum bat design, but we were able to utilize it in a wide range of ways including a wallpaper for the showroom, silver foil note cards, and printed on the bat box and tissue paper.

Victus Bat Lab

The Victus Bat Lab showroom and set included an impressive aesthetic for the video campaign.

This lab was not just created with props, it is now part of the Victus showroom in King of Prussia, PA.

Digital Assets

The Victus Nox digital ads, website, email blasts, and social media incorporated the style and aesthetic created in the trio of Nox videos. Each video takes place in the Victus bat lab, and tests a different aspect of the bat to prove it has obnoxious speed, obnoxious power, and it reduces vibration.

Bat Box Design

Slide through to see some of the bat box concepts for the custom Nox box.